Misteaks

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The ace reporters at Design Week have been back on the BB studio hotline again, this time to ask our Creative Director Matt this question: what has been your biggest failure? Assuming that they meant design failure rather than anything more personal, here’s what Matt said:

“My biggest failure as a designer isn’t a poorly built website, a shoddily constructed exhibition or a fatally flawed piece of print (though I confess to some or all of the above). It’s a bit bigger and broader than that; a failure of focus. Once upon a time, I’d say ‘yes’ to pretty much any project or client, regardless of sector, size or ethical stance. I’ve learned from experience that a more considered, tailored and pragmatic approach to the kinds of jobs we take on is better for me and our business. We’re more focused and in control of our destiny as a result, and happier too.”

You can read all of the other disastrous anecdotes here.

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Good news about bad news

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Listen. Can you hear it? That polite but excited tootling sound? That’s the sound of us proudly tooting our own trumpet with some more exciting awards news. We’ve just found out that we have been nominated for a 2017 Design Week Award. The nominated project is a self-promotional piece we sent to clients, friends and collaborators right at the end of 2016. In it we listed 2016 reasons why 2016 was a lousy old year: from Bowie and Brexit to Southern Rail and Syria, it listed twelve months of bad news. Yes, 2016 individually listed and lovingly typeset nuggets of newsworthy negativity. You can see the rest of the shortlisted work on the Design Week site here, which includes loads of lovely stuff and is well worth a look. Toot!

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D&AD

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If you work in design, advertising, copywriting, illustration, photography, post-production... in fact, if you work in almost any creative discipline you’ll be familiar with D&AD. The annual award scheme has been long-established as a creative benchmark, recognising and celebrating the best design and advertising from around the world. This year’s D&AD awards received no less than 26,000 individual entries. 26,000! All of which makes us especially thrilled to have our work selected for the 2017 awards: our visual identity for lovely clients Bog Eyed Books has won a D&AD pencil in the Logo Design category and we couldn’t be more chuffed. Concrete proof (or, more accurately, wooden proof) that well-executed, strong ideas will cut through. Here’s mud in your eye: cheers!

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And the winner is...

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News just in: our brand identity work for clients Threefold has been nominated for a coveted 2017 Roses Creative Award. You can see the project in full here. This is the second year in a row that we’ve been recognised by the Roses Creative Awards (this project for Leonard Cheshire Disability won a Roses Creative Gold in 2016), so fingers crossed that we return home from the ceremony with a new gong in May. Watch this space...

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Meet MET

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Since June 2016 we’ve been helping the former City College Brighton and Hove with a significant programme of change: not only a brand identity change, but also a name change, a strategic refocussing, a merger and an expansion. The project has been under wraps until now, so we’re thrilled to be able to finally reveal a glimpse of the resulting work. The newly merged institution – now officially Greater Brighton Metropolitan College, more informally known as MET – launched its new vision and brand identity yesterday at a press launch at their newly developed East Campus site. Our early stage involvement saw us facilitating workshops, interviews and surveys to inform a new brand strategy. From there, we helped establish a brand hierarchy for the expanding group of colleges which in turn influenced our brand identity concept. We’re especially proud of the work, particularly given that it will make a significant impact on our home city and the region. A full case study will be arriving on the BB site soon.

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Young guns (go for it)

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You may recall our recent recruitment drive, around three months ago. Well, we’re at it again. The good ship BB is expanding once more and needs another crew member. Here’s the role in a little more detail:

We are looking for bright and courageous Junior Designer to join our team in Brighton. For this brilliant opportunity to kickstart your design career you’ll need to be:

• passionate about design

• bursting with ideas and creativity

• naturally curious and an ace researcher

• informed about the world of design and current affairs

• a natural collaborator

• intelligent, articulate and approachable

• punctual and polite

• ready to work hard and have fun

Salary: £20k PA

Please email CVs/Portfolios to:
idliketowork@baxterandbailey.co.uk

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Postcards from the edge

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You may have noticed that we’re fond of topical debate here at BB HQ. Good-natured discussion on the issues of the day is a regular soundtrack to BB studio life. On top of that, we’re great believers in the power of written communication. So we were thrilled to be given the opportunity to combine these two great loves by the organisers of Me & EU. Me & EU is a collection of postcards written and designed by UK-based designers and illustrators to be sent across Europe as a means to reconnect us, post EU referendum. The postcards will be sent on the official trigger date of Article 50. As you can see above, we contributed two postcard designs to the project, created by Emma and Rory. You can see the whole mailbag of lovely, thoughtful ideas here.

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Mi casa es su casa

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Do you dream of a home by the sea? Well dream no more my blog-reading friend and read on...

Two desks available in our design studio

We have two desk spaces available in our lovely design studio. We are located 7 minutes walk from Brighton Station near to the North Laine. The studio is a self-contained space situated within a shared, recently developed warehouse conversion with access to a shared kitchen, WC and shower facilities.

Suitable for two individuals or a team of two.

• Centrally located
• Close to Brighton Station
• Open plan (inc meeting table)
• Good natural light
• WIFI access
• Use of b&w printer
• Space for small server
• Shared kitchen (microwave, fridge, dishwasher)
• Shared WC facilities (including shower)
• Electricity and heating included
• Studio and building cleaner included

£180 + VAT pcm (per desk)

Interested? Please email: studio@baxterandbailey.co.uk

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Chapter and verse

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We’re many things here at BB. Designers, for sure. Thinkers, most definitely. Crafters, of course. But we’re all readers too. So to celebrate this year’s World Book Day, here’s a look at what each member of the team is reading right now. Over to you, bookworms...

Dom is reading
Confabulations by John Berger
Dom says: “My copy of Confabulations came from Santa. Maybe because I’ve actively recommended his brilliant Ways of Seeing as a must read for young creatives since I first read it in 1991. John Berger writes in an intellectual but accessible way – perfect for anyone seeking to broaden horizons.”

Matt is reading
The People’s Songs by Stuart Maconie
Matt says: “A potted history of modern Britain told through popular chart-toppers of the day. It includes chapters on such pop classics as My Boy Lollipop, Telstar, Ghost Town, Two Tribes and Bonkers. What’s not to love? If you’ve read any of Maconie’s other work, you’ll be familiar with his avuncular but knowledgable style. He’s a fanboy at heart, as am I.”

Rory is reading
Brilliant Orange by David Winner
Rory says: “A brilliantly insightful look at the development of the Dutch philosophy of Total Football and how the elements of that style (the need for space, individual creativity, teamwork and innovative attacking tactics - not to mention the tendency to self destruct) are echoed in Dutch history, architecture, arts and culture. Who would have thought that the flat Dutch landscape or Dutch political history would have an impact on how a team plays football?”

Emma is reading
It’s All In Your Head by Suzanne O’Sullivan
Emma says: “The book follows a neurologist exploring the world of psychosomatic illness, teaching us that it’s all in your head doesn't mean something isn’t real. Reassured by the fact that it won the Wellcome Trust Book Prize, I’m making my way through it slowly but steadily, trying to avoid the headache of trying to understand the human brain.”

Dixie is reading
Running With The Kenyans by Adharanand Finn
Dixie says: “A super inspiring read, the book tells the story of an adventure into a different way of life. Whilst I don’t believe you have to love running to enjoy this book, if you are a runner and you haven’t read it you’re definitely missing out. Catch it if you can.”

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4 Designers

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Talking about our work, our philosophy and our pathway through the world of design has always been part of what we do at BB. So I was honoured to be asked to speak to an audience of design students this week at Conway Hall in Bloomsbury. The event, called 4 Designers, is an annual fixture in the design education calendar. Four designers – naturally – are invited to talk about their work to undergrads from all over the country. My co-speakers on the day were Matt Shannon (CD of Brash Brands), Jo Davies (CEO of Zak Agency) and Brian and James Webb (founders of Webb & Webb). Brian – along with Lynn Trickett – was my first boss at Trickett & Webb in 1995, so it was especially fun to share a stage with him. The whole shindig was co-organised by ace copywriter and strategist Patrick Baglee, pictured above during his introduction to my talk. Hopefully I was able to uphold Conway Hall’s long-held ethical motto: To thine own self be true. To which I'd like to add my own public speaking motto: If in doubt, throw string at the audience.
- Matt

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