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The Cass is London Metropolitan University’s faculty of art, architecture and design. To coincide with their Summer Show, The Cass runs an annual series of workshops called Cass Hothouse. The intention of the workshops is to enable dialogue between design education and industry. Which is where we come in: we were thrilled to be invited to run a workshop as part of the 2016 Hothouse. Choosing The Truth About Brands as our workshop theme, BB Creative Director Matt ran a lively, collaborative session with students. Highlights included a mass rock/paper/scissors battle royale, an exposé of brand myths and a focus on the difference between brand and branding. The concluding debate saw Colonel Sanders sparring with Ronald McDonald. We can report that neither of the creepy but enduring brand icons emerged unscathed.

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