Bog Eyed Books

Brand identity

Bog Eyed Books is the brainchild of renowned children’s book author and cartoonist Gary Northfield and his Wing Commander Nicky Evans. Gary and Nicky decided to create a platform to service the current boom in British comics for children. The newly launched imprint aims to publish both established and emerging writers and illustrators. With a gift of a name, the logo almost designed itself. It appears on all Bog Eyed Books titles and is a strong and consistent presence across digital channels too. It has been designed to appeal primarily to the publisher’s key audience: comic-crazy kids. We were thrilled to learn that the logo received a rare-as-hen’s-teeth D&AD Award in April 2017.

What we did

  • Brand Identity
  • Brand communications
  • Creative direction

Who we collaborated with

Share this project

“We love it! Baxter and Bailey win the Clever Old Stick Award. Wahoooo!”

Gary and Nicky

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