Brand Identity

Brighton Women’s Centre

Helping to highlight social injustices faced by women, both in Brighton and around the world.

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Context

With women leading countries around the world, you may think that the work on women’s rights is done. Yet equality isn’t a reality for everyone: here in the UK, for every £1 a man earns a woman receives only 85p. For over 44 years, BWC has been helping women from all backgrounds, facing all kinds of issues, to live happier lives. Women dealing with bereavement or trauma, women who have been through homelessness or the criminal justice system, survivors of abuse or discrimination – they’ve welcomed them all.

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Lisa Dando Director Brighton Women’s Centre
From the first moment I met Baxter & Bailey it was clear that they were going to be determined to understand the crucial nature of BWC in order to enable us to share it with our audiences. This is evident in the way our organisation’s core essence is now exemplified by our new brand identity. Throughout the process we have felt listened to and involved, and we are delighted to share the work that they have done and to reach a wider audience across Sussex.
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Solution

Our brand strategy work and resulting brand identity brings personality to the charity’s communications, encourages support, and highlights the social injustices women face. We maintained a limited, powerful colour palette, ensuring Kate van der Borgh’s powerful copy was supported in the strongest possible way. Singular portrait photography and a simple hand-drawn graphic system kept the resulting identity system flexible, clean and easy to use.

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Impact

Our work with BWC was recognised in a range of design industry awards, picking up gold at the European Transform Awards for best brand evolution, a coveted graphite D&AD pencil for Writing For Design, as well as a Drum Design Award.

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Awards

D&AD Graphite Pencil 2018 The Drum Design Awards Nominated 2018 Transform Awards Gold 2018

Special Thanks

Special thanks to Lisa Dando and the BWC board for their willingness to take this bold step towards a brave new brand identity. And to our very own Sam Watts, web developer extraordinaire, for the build and launch of his first Baxter & Bailey web project.

Collaborators

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