Leonard Cheshire Disability

Fundraising campaign identity

Are you a runner? Or a cyclist? Or a knitter? A baker, perhaps? More of a hiker? Quiz kid? Dog walker? Coffee nut? Egg and spoon enthusiast? Whatever your preferred activity, Leonard Cheshire Disability wants you. The organisation – the UK’s biggest disability charity – relies in part on fundraising from the public. So a campaign to encourage fundraising – either organised or self-initiated – is a vital part of their marketing strategy. Our solution was to take a grass-roots approach, appealing to the do-it-yourself nature of many fundraising events. The campaign and communications we created were centred around a set of direct questions, all of which prompted the vital answer: I will.

What we did

  • Brand identity
  • Brand communications
  • Campaign
  • Creative direction

Share this project

“The campaign identity produced for us by Baxter and Bailey is fantastic. They took our brief and came back with a fun and impactful concept, which will really engage our supporters. Throughout the process they were warm and efficient. We hope to work with them again soon!”

Klara Wertheim
Events Officer,
Leonard Cheshire Disability

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