Fundraising campaign identity
Are you a runner? Or a cyclist? Or a knitter? A baker, perhaps? More of a hiker? Quiz kid? Dog walker? Coffee nut? Egg and spoon enthusiast? Whatever your preferred activity, Leonard Cheshire Disability wants you. The organisation – the UK’s biggest disability charity – relies in part on fundraising from the public. So a campaign to encourage fundraising – either organised or self-initiated – is a vital part of their marketing strategy. Our solution was to take a grass-roots approach, appealing to the do-it-yourself nature of many fundraising events. The campaign and communications we created were centred around a set of direct questions, all of which prompted the vital answer: I will.
“The campaign identity produced for us by Baxter and Bailey is fantastic. They took our brief and came back with a fun and impactful concept, which will really engage our supporters. Throughout the process they were warm and efficient. We hope to work with them again soon!”
Leonard Cheshire Disability