Leonard Cheshire Disability

Centenary campaigns

2017 is shaping up to be a very busy year for Leonard Cheshire Disability (and therefore a busy one for Baxter and Bailey too). If you’ve already seen our Centenary identity work for the charity, you’ll know that this year marks 100 years since the birth of founder Leonard Cheshire. To mark this significant milestone, we’ve helped LCD launch a number of campaigns and initiatives throughout 2017. These have included the 100 for 100 social media campaign and the 100 Stories website, which gathers first-hand accounts from people who had direct contact with Leonard Cheshire all over the world and throughout his life. Amazing stories about an amazing man.

What we did

  • Brand campaign
  • Creative direction
  • Digital and moving image

Share this project

“Our 100 for 100 social media campaign challenged people to do ‘100 somethings’ while at the same time engaging them with our charity’s work. Baxter and Bailey delivered a bold, fizzy campaign identity that stood out from our other campaigns and got the message across in a very visual way – just what we needed.”

Greg Matthews
Brand and Marketing Manager,
Leonard Cheshire Disability

“This year we wanted to celebrate our past through publishing 100 first-hand stories about Leonard Cheshire and the charity he founded. Baxter and Bailey helped us bring this to life with a colourful, eye catching and accessible website. The 100 Stories site has a distinct look and feel, but is unmistakably linked to all of our centenary celebrations.”

Katy Goldsmith
Senior Marketing Officer
Leonard Cheshire Disability

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