London Festival of Baroque Music

Brand identity

The exciting and challenging creative brief from London Festival of Baroque Music presented us with a balancing act: retain and reassure the existing and loyal audience for this established classical event, whilst engaging new audiences. Part of our brand identity solution was to open up baroque music through the creation of a parenthesis device. This device allowed us to communicate the emotional and thematic content of the music: joy, passion, intensity, religion, love. This more emotional focus, as well as the introduction of a new colour palette of zingy brights, helped to bring an ancient music to vivid contemporary life.