London Festival of Baroque Music

Brand identity

The exciting and challenging creative brief from London Festival of Baroque Music presented us with a balancing act: retain and reassure the existing and loyal audience for this established classical event, whilst engaging new audiences. Part of our brand identity solution was to open up baroque music through the creation of a parenthesis device. This device allowed us to communicate the emotional and thematic content of the music: joy, passion, intensity, religion, love. This more emotional focus, as well as the introduction of a new colour palette of zingy brights, helped to bring an ancient music to vivid contemporary life.

What we did

  • Brand strategy
  • Brand identity
  • Brand communications
  • Digital
  • Creative direction

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“Baxter and Bailey are wonderful listeners, really taking the trouble to understand clients’ needs, and turning them into beautiful and surprising designs.”

Lindsay Kemp
Artistic Director,
London Festival of Baroque Music


17% overall increase on target ticket sales

32% increase in online ticket sales

66% increase in website visits

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