Baxter & Bailey - Bog Eyed Books

Bog Eyed Books

Brand identity

An award-winningly ingenious solution for comic crazy kids (and grown-ups too).

Bog Eyed Books is the brainchild of renowned children’s book author and cartoonist Gary Northfield and his Wing Commander Nicky Evans. Gary and Nicky decided to create a platform to service the current boom in British comics for children. The newly launched imprint aims to publish both established and emerging writers and illustrators. With a gift of a name, the logo almost designed itself. It appears on all Bog Eyed Books titles and is a strong and consistent presence across digital channels too. It has been designed to appeal primarily to the publisher’s key audience: comic-crazy kids. We were thrilled to learn that the logo received a rare-as-hen’s-teeth D&AD Award in April 2017.

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Baxter & Bailey - Bog Eyed Books
Baxter & Bailey - Bog Eyed Books
Baxter & Bailey - Bog Eyed Books

“We love it! Baxter & Bailey win the Clever Old Stick Award. Wahoooo!”

  • Gary and Nicky,
  • Bog Eyed Books
Baxter & Bailey - Bog Eyed Books

Impact

After launching with just two titles, the Bog Eyed Books slate has grown to include titles by a raft of children’s literature luminaries including Tor Freeman, winner of the 2017 Observer/Cape Graphic Short Story Prize. Bog Eyed Books is now a distinctively recognisable presence at literary events all over the world, entertaining thousands of children.

Baxter & Bailey - Bog Eyed Books
Baxter & Bailey - Bog Eyed Books

Acknowledgements

Huge thanks to Gary and Nicky for inviting us to be part of this brilliant and much-needed project, right from the start. And to the D&AD Awards jury for giving us our first D&AD pencil.