Baxter & Bailey - Brickworks

Brickworks

Brand strategy and brand identity

Helping to revolutionise, reinvigorate and reinvent a sector, brick by brick.

An ethical estate agent? Yes, that stopped us in our tracks, too. But these guys are for real, basing their new business on a set of pledges to be honest and transparent in all their dealings. Our task in creating their identity from scratch was to find a compelling way to communicate that truly distinctive positioning. Good old-fashioned bricks and building materials provided a solid foundation for the name, typeface and colour palette. While, in terms of overall look and feel, we went for a comfortable “no place like home” vibe.

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Baxter & Bailey - Brickworks
Baxter & Bailey - Brickworks
Baxter & Bailey - Brickworks
Baxter & Bailey - Brickworks

“Baxter & Bailey helped us establish our core principles, which in turn shaped the company voice and aesthetic. They created a visual style that reflected our ethos perfectly.”

  • Rex Siney,
  • Managing Director,
  • Brickworks
Baxter & Bailey - Brickworks
Baxter & Bailey - Brickworks

Impact

The Brickworks strategy – which we helped to define and articulate – has enabled the business to challenge the property sector, offering home buyers and sellers a genuinely ethical alternative. The resulting growth and increased profile of Brickworks is testament to this strategic bravery.

Baxter & Bailey - Brickworks
Baxter & Bailey - Brickworks
Baxter & Bailey - Brickworks

Acknowledgements

Thanks to Ellie and Rex for asking us to be there with them at the very start of the Brickworks journey. It’s always an honour to see a brand we’ve helped to create become successful, winning clients and hearts along the way.