The Illuminated River
A startlingly eclectic identity for a startling and eclectic new arts festival.
The Thames Estuary is an edgeland: a place of transition, of arrivals and departures. A gateway that connects the UK to the rest of the world, it has witnessed migration, industry, the birth of punk, the golden age of the seaside holiday and much else besides. We were approached by long term client Metal to help them create Estuary, a new art, literature, music and film biennale based in this cultural and historical melting pot. Our flexible, ever changing brand identity system aims to present this cultural diversity in all of its glory. As a special bonus-track, we also created branding for Southend-on-Stage: a festival-wide busking platform, proving that the sound of the Thames Delta is alive and kicking.
“Baxter & Bailey have worked with us on a number of significant event branding projects, and the experience is always fun, enlightening, professional and successful. The inaugural Estuary Festival was no exception. We’ll be working with them again.”
The launch of the first Estuary Festival was covered by press, radio and television nationally and internationally, reaching an audience of over 21 million.
Estuary 2016 ran for 16 days across seven key venues. It comprised 55 events, showcased 265 artists, involved 1,157 pupils from 32 schools, entertaining and enlightening a live audience of 61,800.
Thanks to Colette and the team at Metal in Southend for asking us to help launch such an exciting and important new arts event. This was our fourth and – by some measure – largest project for Metal, and one we’re especially proud of. We can’t wait to help make Estuary a regular fixture in the British cultural calendar.